Saturday, August 23, 2008
BRANDING IN POLITICS
I bought into the Obama brand of change. I haven’t drank the kool-aid or rather the organic fair [corrected] trade coffee. The only policy issue I fully agree with Obama is on health care. But Obama offers something new, different, young, CHANGE, and that is the Obama Brand.
The selection of Joe Biden diminished the Obama Brand, but it is okay. The Obama Brand is going to take a back seat to a a new brand Obama-Biden - the best of both worlds.
Politics is all winning. If Biden pulls swing voters into the Obama column, since he is an experienced old catholic white foreign policy leader that spent years in the Senate or everything the Obama Brand isn’t, then it works. Biden completes Obama.
I bought into the Obama brand of change. I haven’t drank the kool-aid or rather the organic fair [corrected] trade coffee. The only policy issue I fully agree with Obama is on health care. But Obama offers something new, different, young, CHANGE, and that is the Obama Brand.
The selection of Joe Biden diminished the Obama Brand, but it is okay. The Obama Brand is going to take a back seat to a a new brand Obama-Biden - the best of both worlds.
Politics is all winning. If Biden pulls swing voters into the Obama column, since he is an experienced old catholic white foreign policy leader that spent years in the Senate or everything the Obama Brand isn’t, then it works. Biden completes Obama.