Tuesday, July 15, 2008
After promoting the Mid-Summer Classic with interleague play, we need to enhance the product. The first change would be to move the Future Game from Sunday afternoon to Wednesday night – the day after the ASG. With no MLB games and a better time slot, the stars of tomorrow will get seen by many more fans.
Second, create a contest for kids that is tied to All-Star fan voting. Every time a youngster votes online, s/he is entered to win a trip to the ASG and meet the player s/he voted to be a starter. They could earn another shot by beating their player in a home derby online game that they want to meet.
Kids are more in touch with particular players rather than the game itself. If their guy makes the ASG, they are watching it. Unlike the World Series, the start time should not be such an issue in the summer. A simple contest could bring more kids into the game.
Lastly and the most radical is to move the amateur draft to the Monday afternoon before the ASG. It is odd that the college season is in full swing when the draft is taking place. By having it a part of ASG eliminates that the scheduling issue and gives the draft much better exposure than some random day in June. If and when MLB allows clubs to trade picks, it will be a must-see event ready for primetime.