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Sunday, October 23, 2005

THE RED SOX MEDIA MACHINE REVVING UP THEIR ENGINES

Bob Hohler puts the spot light on Pedro and Manny’s lack of charitable giving in the Boston area in today’s Globe. He later points the finger at other Boston professional athletes. Hohler’s criticism is, without question, warranted in Manny’s case, but Pedro’s is debatable. (I would argue that no one has a moral responsibility to give – time or money - to charity as Hohler implies but this is another topic.) Unfortunately, Pedro camp’s response was further down in the article.

''He put all the money from the Fleet deal in the foundation with the vision that he was going to play 10 years in the Boston area and retire there," Cuza said. ''He wanted to accumulate a $1 million endowment so that when he was out of baseball the foundation could make an impact on kids in Boston and the Dominican Republic by giving away the interest each year forever."

Manny’s camp had no reply to his unfilled promise…

…that he would donate $1 million to area programs for Latino youth…He also has yet to fulfull the pledge he made 19 months ago to launch a charitable foundation to carry out his mission...

…as well as other charitable claims. With these facts and being the highest paid player in Boston history, it is understandable that Manny would be the headliner in the article, but for Pedro to be paired with him is unjustified.

Singling out Manny would have made for a much better headline. It also would have raised flags that the Globe was bad mouthing the popular hitting machine for their subsidiary (the Red Sox) to decrease the fan backlash when Manny is dealt in the coming weeks. By coupling him with Pedro, who took more money from the Mets and has publicly lobbied for his former teammate to join him in New York, it is a nice subtle way of accomplishing the same objective - getting the public to view them both as selfish multi-millionaires playing a kid’s game and they can be teammates in greedy New York.

Publishing Richard Chacón, the Ombudsman, piece on the relationship between the Globe and the Sox on same Sunday furthers the notion that the Globe “fair and balanced.” They are internally investigating their media consolidation issues and we should not be too concerned. The Globe needs to end any speculation of bias or run the risk of not being a credible outlet like the YES Network (this has been an error on the MFY business plan). Unlike YES and NESN, the Globe doesn’t have a monopoly. It has to “fair and balanced” to keep readership and advertising rates up as well as be a productive member of Larry Lucchino and Executive Vice President/Public Affairs, Dr. Charles Steinberg’s news media spinning machine.

This may or may not be the case. It is pure speculation. I’ll let you and time be the judge of my theory.

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